Besides her name we love her platinum blonde

Being a blonde is very high maintenance. Decolorizing your hair, artificial or natural, opens up your cuticle fully and eats out all that color. Now, your hair cuticle is wide open and very vulnerable to breakage. In this case, I highly recommend always doing a hair treatment after highlighting/bleaching/chemical processing. Kerastase vita ciment has a great treatment that puts back natural protein in the hair. 

In order for miss Heidi Holiday to keep her blonde fresh she always treats it right!